• Mar
    11

    Secrets of Profitable Freelance Writing: The Amazon Research Strategy

     

    There are many ways to get ideas for any given project. In this section, we are going to look at only one research strategy and when you read it, you will see it is very effective.

    With the Amazon research strategy, you use keywords that define your product, such as: Books, DVD’s, etc. Once you find a product that looks like it fits your criteria, you need to drill down into the information and see what you can discover.

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    First off, we are going to do a search on one of the more popular graphics programs – Adobe Photoshop.

    In this search, there are several titles to choose. I have chosen Photoshop Elements 8 for Dummies. It has reviews and a rating of only three and a half stars. This indicates that there are some problems with the book and there is an excellent chance of learning some important information from it. Our next step is to click on the listing.

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    In this screen shot, I have highlighted a couple of areas. On the left is a graphic letting us know that we can see inside the book and have a look at the Table of Contents and other information.

    The circle on the right shows that the book has reviews. This is an important part of our research strategy. Reviews give you insights into the structure, explanations and the quality of writing.

    Reviews also tell you what is right and wrong. Positive reviews are great but, as you will discover, there is far more you can learn from the negative reviews, especially if the reviewer makes suggestions for improvement. That is precisely what you need when constructing your own book project.

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    The editorial reviews give you a sense of what is going on in the book and what you can expect from the content. Be aware that this info, while useful, can contain a lot of hype. It is important to drill down further.

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    In the screen shot, I highlighted the area at top left. This book has 11 reviews: Five that give it 5 stars, two that give it 4 stars and four that give it 1 star.

    As you can see, there is a preview of the most favorable review and the most critical review. Note that you have to click on the link at the bottom to read the full review, assuming it is a long one and the negative review is that.

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    This review, while lengthy, gives you a lot of insight into the problems with this book and illustrates what needs to be improved. It also gives you many ideas for your own coverage. When describing processes, such as looking for icons, make sure your reader knows how to find them and can differentiate between different software versions, etc.

    When looking at the reviews, look for contrast and controversy, such as what users love or hate about the product.

    IMPORTANT: If you are writing about software, consider your audience. One of the best pieces of advice I received was, “Write as if you’re speaking to a 10-year-old child.” In other words, make it clear, easy to understand and use plenty of images. Do not assume the reader has in-depth knowledge of the subject matter.

    That concludes today/s excerpt.

    You can read all the posts under the Freelance Writing category

    Want the entire program ? Click here to get the book and all the videos in one package.)

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