The Top 5 Mistakes Businesses Make With Mobile Websites
In keeping with my new mobile business I’m going to be writing ongoing articles on mobile technology and how it affects you as you live your life.
The mobile web is exploding in popularity. As it does, many businesses are either getting involved or are ignoring it completely. If you’re in a business and you don’t think the mobile web is important, think again. Here are a few statistics for you:
This year, sales of mobile phones exceeded the number of desktop PC’s sold.
Mobile phones are outselling standard PC’s at a rate of 4:1.
30-40% of web searches are coming from users with mobile phones.
Nearly all mobile phone manufacturers are ONLY producing web enabled smartphones.
So what does this mean for you as a business owner? If your website isn’t easily viewable on a mobile phone you run the very real risk of losing customers.
Worse, when they leave your non-mobile ready website they’re going to your competition, which could have a disastrous effect on your business.
Here are some common complaints from users who try to view a normal website on a mobile device:
It takes forever to download
It doesn’t fit on the screen
I can’t navigate the interface
The text is too small
I have to pinch and zoom to see anything
It takes too much time to use
When a mobile user visits a standard website and has a negative experience:
Most, over 61%, never come back
Almost all the rest, nearly 40%, go to YOUR competitor’s site
Luckily, the problem is easy to fix. All you need is a made for mobile website. And this is where we run into the second mistake, where you think your website is good enough for a mobile device. The truth is this: Desktop websites aren’t meant for a mobile device. If you try to get away with that approach, you’ll lose customers, guaranteed. And once you do, you’ll probably never see them again.
A third mistake is to use a free plugin to solve the problem. I met one guy who chose that approach. He called me repeatedly to test out his site on my iphone, wasting a huge amount of my time. Finally I removed him from my contacts list (and in the end the site never did work properly). The bottom line is this, if you’re going to build a mobile site, you can go on the cheap and get cheap results, or you can do it professionally and ensure the integrity of your business. Which is more important to you?
The fourth mistake is only use apps for your mobile solution. While apps have their place, you have to build a new app for each mobile device, which could get expensive. In contrast, a website, depending on the provider has the potential of being seen on thousands of devices at any given time.
The fifth mistake is to build a mobile website as a standalone. This is an invitation to low traffic, at least initially, and this is because the mobile site is exists in isolation. In order for a mobile site to be effective, it needs to be linked to the desktop site with a switch. This switch detects when a user is coming from a mobile device and automatically sends the user to the mobile interface.
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